BeforeAfter
Face & Performance Preservation
Keep the actor’s face, identity, expression, and original performance intact while transforming everything around them.
AI / VFX · Shot Breakdown
What WeCan Do
BeforeAfter
Visual Element Replacement
Replace backgrounds, wardrobe, props, and selected on-screen elements without compromising the original shot.
BeforeAfter
Integrated Visual Effects
Add light, fire, blood, and other effects that respond naturally to the performer, camera, and environment.
BeforeAfter
Performance & Stunt Enhancement
Extend or replace dangerous action with AI-assisted imagery while preserving the intent, timing, and continuity of the performance.
— Capabilities
Four Disciplines. One Production Model.
Onsetology is a Los Angeles hybrid AI production company working across worldbuilding, physical production, targeted AI effects, and end-to-end AI post. Here, hybrid means planning the split before the shoot: photographed performance and practical interaction stay physical, while selected environments, visual elements, and versions can be developed through AI-assisted post and finishing. Each discipline can stand alone or work as part of one connected production system. For brand campaigns, explore our AI commercial and video production in Los Angeles.
01Development / Worldbuilding
Creative Development & Worldbuilding
We develop the visual world before production begins—from concepts, treatments, and production design to characters, environments, storyboards, and previsualization.
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02Post / Shot Enhancement
AI VFX for Live-Action Footage
Targeted, shot-level work for existing footage, including element replacement, lighting, fire, blood, cleanup, transformation, and compositing.
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03Production / Hybrid Workflow
AI-Assisted Physical Production
End-to-end live-action production with AI planned into the workflow—from crews, equipment, stages, locations, and logistics through capture and delivery.
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04Production / Fully AI Workflow
Fully AI-Generated Production
A human-directed production pipeline for films and campaigns created primarily with generative image and motion tools—from visual development and shot creation to continuity, compositing, color, and delivery.
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— 01 Our Story
Born at the intersection of physical craft and digital possibility.
Onsetology brings physical production, virtual production, AI-assisted image work, and finishing into one human-led production model. Each method is chosen around the story, the shot, and the realities of delivery.
About →Physical When It Matters
When performance, light, texture, or practical interaction matter, we capture them physically and design AI around the shot. Fully generated work follows the same human-led production discipline.
Technology as Tool
AI and virtual production expand what's possible. They serve the story, never define it.
Craft Above All
The intersection of tradition and innovation. We honour the craft of filmmaking while pushing its boundaries.
— Selected Projects
See Our Work
Hybrid Work + AI Work →— Frequently Asked Questions
Choosing the Right Path
Start with what you already have, what you need to create, and how much of the final image should remain physical.
01Which production path is right for my project?
We work across four paths: AI VFX for Live-Action Footage, Fully AI-Generated Production, AI-Assisted Physical Production, and Creative Development & Worldbuilding. After reviewing your creative, footage, schedule, and delivery needs, we recommend the right path—or combination.
02Can you add AI work to footage that has already been shot?
Yes. AI VFX for Live-Action Footage preserves the original performance while selectively replacing or enhancing backgrounds, wardrobe, props, lighting, practical effects, and other shot elements.
03Do you handle the live-action shoot as well?
Yes. For AI-Assisted Physical Production projects, we can manage crews, equipment, stages, locations, logistics, capture, and post-production, with AI planned into the workflow where it adds value.
04Can you produce a project entirely with AI?
Yes. Fully AI-Generated Production is a human-directed process covering visual development, shot creation, continuity, compositing, color, versioning, and final delivery.
05Can you help shape the project before production begins?
Yes. Creative Development & Worldbuilding includes concepts, treatments, characters, environments, production design, storyboards, and previsualization—creating a clear visual foundation before production resources are committed.
— Work With Us